10 Underrated Destinations That Aren’t Overrun by Tourists

Hidden gems in the world that will steal your family's heart.

by Kida
woman walking towards the beach in blue summer dress in Coral Island, Thailand

Sometimes, the most unforgettable travel experiences come from the places you least expect.

There’s something magical about venturing to underrated destinations – those hidden gems with fewer crowds and authentic moments.

From the small towns in the Netherlands to the tranquil lakes of Italy, these places offer something deeper and meaningful – the kind of feeling that lingers with you long after the trip.

In this post, I’ll share 10 of the most memorable destinations that surprised me with their unexpected charm.

These are the underrated, lesser-known places in the world to avoid tourist crowds and enjoy a tranquil, authentic travel experience.

1. Small towns in the Netherlands

Beyond Amsterdam, the Netherlands is dotted with picturesque small towns.

Places like Giethoorn will sweep you away with its canals and cosy cottages.

Cycle through the countryside and visit Haarlem for its medieval streets.

Wander through the cobbled streets of Edam, home to world-famous cheese markets.

For a taste of history, head to Delft, or stroll through Zaanse Schans to see traditional windmills and wooden shoe workshops

These lesser-known quaint towns offer a slower, more peaceful way to experience Dutch culture.

2. Lake Garda, Italy

Lake Como often makes headlines as the go-to destination in Italy. However, its popularity has turned it into a crowded tourist hub that we no long enjoy.

For a more peaceful escape, head to the tranquil lakeside villages of Lake Garda.

Here, you can explore the colourful streets of Limone sul Garda, surrounded by lemon groves and dramatic mountain views.

Cruise the calm waters on a boat or enjoy a lazy afternoon with gelato by the shore – all with fewer crowds and more serenity.

3. Lesser-known cities in the UAE

Beyond the glamour of Dubai and Abu Dhabi, there’s a quieter, more authentic side of the UAE waiting to be explored.

Stroll through Sharjah’s colourful souks and museums, explore the lush oasis of Al Ain, or unwind by Fujairah’s pristine beaches and dramatic mountains.

These lesser-known destinations let you connect with Emirati traditions and enjoy a slower pace of travel.

Sheikh Zayed Grand Mosque, Fujairah UAE
Sheikh Zayed Grand Mosque, Fujairah UAE | © Kida.co

4. Penang, Malaysia

If you’re looking for a destination with soul, Penang is the one.

Famous for its diverse food scene, this island offers an experience that’s both flavourful and culturally rich.

Stroll through George Town’s UNESCO-listed streets to discover heritage mansions, bustling markets, and stunning street art.

For a touch of nature, head to Penang National Park or enjoy a lazy afternoon by Batu Ferringhi’s beaches.

Penang is a feast for all your senses.

family woman girl boy posing in front of the mural wall in Penang, Malaysia
Penang, Malaysia | © Kida.co

5. Bali, Indonesia

Beyond the beaches and bustling streets of Bali, you can explore Ubud’s lush jungles and temples, wander through Canggu’s laid-back surf scene, or take a bike ride past rice terraces in Sidemen.

Whether you’re chasing sunsets on the beach or sipping coffee in the mountains, Bali has a way of stealing your heart and leaving you wanting more.

It’s a mix of vibrant energy and tranquil spots where you can truly slow down.

girl watching boats at the harbour in Pantura Tanjung Benoa, Bali Indonesia
Pantura Tanjung Benoa, Bali Indonesia | © Kida.co

6. Hoi An, Vietnam

Vietnam’s central coast is home to two gems: Hoi An and Da Nang.

In Hoi An, you’ll find a picturesque old town alive with history, where lanterns glow at night and the quaint riverside cafes offer a sense of timelessness.

Da Nang complements this with its bustling streets, sweeping coastline, iconic sights like the Marble Mountains and Dragon Bridge, and modern attractions like Ba Na Hills’ Golden Bridge.

Together, these two destinations create an unforgettable experience at the most affordable price.

mother holding baby looking out the river with Vietnamese boats in Hoi An, Vietnam
Hoi An, Vietnam | © Kida.co
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hidden gems in the world to avoid the crowds featured

7. Wanaka, New Zealand

Nestled in the stunning Southern Alps of New Zealand, Wanaka has some of the most breathtaking landscapes in the world.

Kayak on the crystal-clear waters of Lake Wanaka, hike through scenic trails, exploring scenic drives like Haast Pass, and witness the Wanaka Tree come alive as if out of a postcard.

Wanaka is truly one of the purest destinations on Earth that will steal your family’s heart.

woman standing in the crystal clear water of lake wanaka with Wanaka Tree, New Zealand and alps in the distance
Wanaka Tree, New Zealand | © Kida.co

8. Quebec, Canada

Quebec has a way of making you feel like you’ve stepped into another world.

Walking through Old Quebec’s cobblestone streets, you can’t help but pause to admire the historic charm.

underrated destinations quebec canada
Fairmont Le Château Frontenac, Quebec | © Kida.co

Just a short drive away, Montmorency Falls is a hidden gem that draws you in to witness its power in all its glory.

underrated destinations montmorency falls quebec canada
Montmorency Falls | © Kida.co

If you’ve got time to venture a bit further, Tadoussac and Saguenay are two more gems worth exploring.

9. Sunshine Coast, Australia

If you’re looking for a place to unwind, Sunshine Coast provides a rare balance of beach vibes and nature escapes without the crowds.

While the coast is all about beach life, just a short drive away you’ll find lush rainforests, waterfalls.

Noosa National Park is one of the most visited national parks in Queensland. It’s home to many native wildlife here, including koalas, kangaroos and dolphins.

And of course, Sunshine Coast offers some of Australia’s most stunning beaches, from the famous Noosa Heads to quieter spots like Peregian Beach.

This combination of natural wonders, relaxed lifestyle, and adventure options makes the Sunshine Coast a truly unique destination.

family with two young kids sitting at the beach looking out to the reef and ocean ahead
Sunshine Coast, Australia | © Kida.co

10. Choose a Pacific Island

The Pacific Islands, including Vanuatu, Cook Islands, Fiji, and Samoa, are known for their pristine beaches, rich cultures, and warm hospitality.

Whether you’re snorkelling in vibrant coral reefs, soaking up island culture, or simply relaxing on the beach with a fresh coconut in hand, these islands are the ultimate escape to slow down and recharge without competing for space with other tourists.

Saletoga Sands Resort Apia Samoa Family Accommodation Hotel Travel Blog Kida Cover
Samoa | © Kida.co

Last Notes

The world is filled with hidden gems that can often be better than the most famous tourist destinations.

If you’re willing to step outside your comfort zone, embrace the unknown, and let the world show you its best-kept secrets, you’ll find some truly unique experiences.

We hope this list will spark your inspiration to go beyond the usual tourist trails and discover something extraordinary!

∞ Kida

lesser known destinations to avoid the crowd featured


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∞ Kida